SDD Catalog
Definition Workflow Jobs-to-be-Done

jtbd

Clayton Christensen's Jobs-to-be-Done framework. Focus on the job customers hire products to do, not demographics or features.

Inspired by Jobs-to-be-Done. The methodology is its originators’ own published work, drawn from their public writing and talks. ProductBuildersHQ has implemented it as a machine-readable workflow in VisionSpec so it can be automated — spec synthesis and LLM-as-a-Judge evaluation, built in. This encoding is an independent interpretation, not affiliated with or endorsed by its originators.

Specs in This Workflow

MRD Required source
PRD Required source
FAQ Optional gtm
IRD Optional technical
1-Pager Optional gtm
6-Pager Optional gtm
Press Optional gtm
TRD Optional technical Lightweight technical design for MVP
UXD Optional source

Methodology Principles

Jobs Not Products Customers don't buy products; they hire them to do a job
Progress Over Features People want to make progress in their lives
Circumstances Matter The same person has different jobs in different circumstances
Functional Emotional Social Jobs have functional, emotional, and social dimensions
Struggling Moments Innovation opportunity exists where customers struggle
Competing With Nothing Sometimes the competition is doing nothing
Forces Of Progress Push, pull, anxiety, and habit determine switching
Outcome Driven Success is measured by outcomes customers seek

Included Assets

9 document templates · 9 LLM-as-a-Judge rubrics  — embedded in visionspec.