SDD Catalog
Product Spec go-to-market synthesized-authored PRESS.md

Press Release

Press

Working Backwards customer announcement written before building.

Also known as: press-release, pr

Used in Workflows

0-1 Optional
aws-one-way-door Required The founding artifact: human-authored press release announcing the customer experience. Written first; everything else works backward from it.
aws-two-way-door Required The founding artifact: human-authored press release announcing the customer experience. Written first; everything else works backward from it.
big-tech Required Synthesized from MRD. Working backwards press release
big-tech-essentials Required Synthesized from MRD. Working backwards press release
big-tech-essentials-feature Required Synthesized from OpportunitySpec. Working backwards press release for the feature
big-tech-essentials-product Required Synthesized from MRD. Working backwards press release
big-tech-feature Required Synthesized from OpportunitySpec. Working backwards press release for the feature
big-tech-product Required Synthesized from MRD. Working backwards press release
continuous-discovery Required Synthesized from MRD.
design-thinking Optional
enterprise Required Synthesized from MRD.
google Optional Synthesized from MRD.
growth Optional
jtbd Optional
lean-startup Optional
shapeup Optional Synthesized from MRD.
startup Optional
stripe Optional

Origins

aws-one-way-dooraws-two-way-doorbig-tech